Wednesday, July 6, 2016

Hang Tag Review #37 - Summer Oasis

I've previously written about Target's Xhiliration House Brand, but this one is a sub brand (or maybe a collection is what Target wants you to call it) of Xhiliration. It is on their website here. The front has the name of the collection and the year, flanked by colorful flowery designs. The reverse has the full pattern.

If it isn't clear already, I like this hang tag. A lot. The front is excellent, simple and clean. It very clearly states the collection name, and gives a date for reference. Adding the date adds a bit of exclusivity and rarity, which is enjoyable. It avoid becoming pretentious, however, by not adding a YoungEST or other silly 'classic' elements.

I also find the way the pattern wraps around to the front of the tag to be really nice. I like the colors and design, and the way it sits on the solid black is nice. One of my favorite parts, however, is the way the hang tag design so clearly complements the actual clothing patterns as well. If you review the Target website, you can see that the same pattern is used on this dress.


This all should be taken with a bit of a caveat, however, as the only reason this tag looks so clean is because it is on the same hanger as the house brand tag. If it were by itself, it would almost certainly  add in some extra information that would clutter and take away from the overall appearance. Still, this is a great find and surprise for a Target brand hang tag.