Monday, February 15, 2016

Hang Tag Review #35 - Michael Kors "Jet Set" Hang Tag

Today's hang tag is from fashion house Michael Kors. This hang tag is from a Jet Set collection of his label. The front is a soft gold with "Michael Michael Kors" in negative white. The tag hang vertically, but the text is aligned as though it hangs horizontally.

The reverse is similarly simple in design to the front. Again we see "Michael Michael Kors," although this time in gold on white. Underneath there is product information, here designations that this is a "Jet Set Item" and the color is Vanilla.

The front of this tag is gorgeous. The soft gold is wonderfully rendered here, it looks expensive but not at all trashy. It also works well on the standard thing paperboard that the tag is constructed from. The white boarder is nice as well, it frames the tag and helps the gold stand out. The labeling is also interesting. The alignment is unexpected without being entirely random.

Likewise, the reverse, while being fairly practical, is nicely arranged. Again, the gold works. There is also a certain irreverence to the descriptions. "Jet Set Item" is the line, not simply Jet Set or Jet Set Collection or any other designation.This encapsulates the aspirations of this perfectly - its an item for people who think they are jet setters, almost like describing a sleeping bag as a "Camp Item." I also love the color of Vanilla, as Vanilla can also mean plain and standard. Who would put Vanilla on their product? Why not call it cream? It is that perfect nihilistic attitude towards money and wealth.

This tag also contains an interesting NS or "No Size." If you remember, I previously covered an Ann Taylor "Size None" hang tag, here we have the reverse No Size.

The only thing I will take this tag to task for is the awful "Name by Name Brand" trend. Calling sub brands by portions of the full name is lazy and cheap, and needs to go away. I'll let it slide here because the rest of this tag is so nice.

Monday, February 8, 2016

Hang Tag Review #34 - Harper Hang Tag

Today we are looking at a hang tag from the brand Harper, itself a house brand of Francesca's. Francesca's is generally feminine preppy, and this hang tag is no different. The front is a lilac purple with the name HARPER printed in a soft pink. The font is simple, except for the interesting calligraphy mark on the middle "R."

The reverse is simple as well, white card stock with a small HARPER mark in black on the top. Again, the "R" is stylized. Underneath that is a retailer tag (again, with the odd juxtaposition of the retailer tag on the hang tag designed specifically to be sold by that retailer).

This tag is simple and straightforward, and that is never a bad thing in my opinion. On the other hand, it is pretty indistinguishable from any other tags. There is not much to make it stand out, and there is no product information (outside of what is on the retailer sticker).

I do like the presentation of the wordmark though. Simple with just a little whimsy. Nicely executed.

Thursday, February 4, 2016

Hang Tag Review #33 - Carter's Little Collections "Wolf" Hang Tag

A second in a series, this is the Wolf variant of the Carter's Little Collections. Just like before, this mini feature tag is slate square with a white circle, and has the Carter's Little Collections name. The real fun, however, comes from the tiny wolf symbol. It features a a very cute wolf sitting on its hind legs. Technically, this may actually be a dog, since it wears a blue collar, in which case perhaps it is meant to be a husky of some sort.

Either way, I rate this tag highly, just like the previous Christmas Tree one. The tiny figure is just happy enough, just bright enough, and just varied enough to really pull the entire thing together and out of the morass of poor color choices that dominates most other Carter's tags. It is also endearingly cute, which is perfect for baby clothes.