This lingerie tag is bright and clearly demonstrates the product. What is odd is why this tag, which folds over the product, would also need to a photo of the product. Perhaps it has to do with making underwear look attractive, even lacy pieces such as this are not necessarily appealing when hanging on a store rack.
There is a definite reference to Victoria’s Secret as well with the dark and light pink vertical striping.
Other than the photo and VS reference, the tag contains two clear sizing labels. The front one is in highliter yellow, the second on the top fold of the tag which is presumably useful for picking through racks. Interestingly, the identifying product information is arranged differently on the front and back. On the front, there is one line with a / separating numbers and letters, on the back they are on separate lines, and further separated by another set of numbers.
Wednesday, July 31, 2013
Monday, July 29, 2013
This hang tag is interesting. It has a few contradictions. It has an irregular shape, a circle with its outline interrupted by the outstretched hands of the kid. The character on the tag has a wide smile that dominates his face. Even his left hand has fingers splayed. These all seem to point towards a fun, carefree, irreverent attitude. Other elements, however, are somewhat conflicting. First and foremost, larger than any branding or identifying marks, is the message “Your purchase helps kids in need.” And while I like the deep, rich colors, they are surprisingly serious given the tone of the rest of the tag. One would expect bright colors instead of the dark forest green and navy blue that dominate. Even the yellow accents are heavily saturated. Perhaps it is because that while a noble goal, helping kids in need implies that there are needy children, not necessarily an inducement of optimism.
The reverse is a bit more typical and expected. The trademark appears largely on the top, and the motto is featured on the bottom. The arcing nature of both serves to keep the words flowing with the outline of the overall tag, and also provide plenty of space for the price sticker.
Overall, I like this tag. It is interesting in that it is less of a product billboard and more of a simple statement of purpose. This is clearly a company that is selling an idea, the individual products are not the focus. Similar to when car companies give they models indistinct names to promote focus on the brand (see BMW with its 3, 5, and 7 series models). I also enjoy that the character is wearing a beret, and small detail that is well executed.
Friday, July 26, 2013
This hang tag has a logo of the standard UA interlocking logo into a pair of antlers for the hunting line. It uses bold red colors on a dark background, except for the blue outline on the Coldgear term. The front makes use of the UA as antlers, UA written out as letters, Under Armour as a wordmark, and finally the Underarmour.com web address. The reverse has a UA circle logo, and a UA recycle logo as well. The trademarks are strong with this one.
The Coldgear mark is outlined in the descriptive blue color. Oddly, however, it has a tag line immediately underneath. It seems unusual to put a tag line on a hang tag, as well as the mark itself, but that is what Under Armour has done here.
The reverse has an Under Armour seal logo, and what appears to be a large space for individual stores to add price stickers.
This is my favorite hang tag.